The changing landscape in media channels has given public relations agencies that are strategy-oriented an additional premium in partnering with their clients, according to public relations guru Hasan Basar, managing director of Bangkok Public Relations who has 35 years of experience in this service industry.

FOR HASAN Basar, the managing director of Bangkok Public Relations, the disruptive forces of digital technology that have buffeted many industries have caused him few troubles. But they have changed the way his company implements its strategies and plans.